Archive for the ‘Articles’ category

Argentina Travel: Esquel Information and Attractions

April 22nd, 2012

Esquel, in the northwest of Chubut Province in Argentina, is a town of a bit less than 30,000 residents. Its recent growth has come about as a result of immigration from Buenos Aires as well as other provinces, and it is currently the second most populous district in Patagonia, second only to Bariloche. This town was populated by Welsh immigrants beginning in 1865, although the town was officially created in 1906 with its incorporation to Colonia 16 de Octubre which is 15 miles (25 km) to the south, which is known as Trevelin.

The town is located in a fertile valley surrounded by forests and several mountains, including Nahuel Pan, La Zeta, La Cruz, Cerro 21, and La Hoya. The region also has several glacial lakes nearby, including La Zeta Lake.

In recent years, La Hoya (The Hole) has become a popular ski and snowboard resort. It located 8 miles (13 km) from Esquel and is recognized for the quality and quantity of its snowfall, which lasts well into the spring season. This long-lasting snow comes as a result of the area’s topography, which as indicated by its name, is bowl-shaped, and the snows on the hills facing away from the sun do not melt. The resort has 24 tracks, a maximum elevation of 9892 feet (3015 meters), 11 lifts, a total skiable area of 9 miles (14 km).

Los Alerces National Park is 31 miles (50 km) northwest of Esquel and includes Arrayanes River and three lakes: Futalaufquen, Green, and Menendez. The park is a reserve for the Fitzroya tree, locally known as the alerce. It is one of the largest tree species in South America, growing to between 131-196 feet (40-60 meters), and it is also one of the longest living. The oldest living specimen (located in Chile, not Argentina) has been found to be 3,642 years old. Intensive logging in the early 20th century, resulted in the near extinction of the tree. Logging is currently banned.

3 Timeline Tips for Travel Pros Using Facebook

April 9th, 2012

Exciting changes travel quickly! Facebook’s Timeline for business pages is HOT news!

As a travel pro, here are 3 tips and tricks, plus an important bonus tactic, to keep you ahead of the game. I know, you’re probably overwhelmed by bookings, accounting and keeping up with supplier changes. Now you wonder how you’ll manage to tackle another Facebook change. I’ve put together a quick update for you with how-to’s and strategy designed for the travel and tourism pro.

#1 – Your new Cover Photo

This exciting change gives you the opportunity to showcase your specialty visually! From a marketing standpoint this is awesome news! You can now highlight:

• Your best-selling destination
• Upcoming group departure
• Your latest family trip destination and focus on your credibility
• Photos of people enjoying your services (you may want to get a release from those pictured)

Tech stuff: This new cover photo needs to be 851 pixels wide and 315 pixels tall. Most people choose a high-definition photo that captures the essence of their brand, the business model and their key specialty.

Tip: don’t use a photo that doesn’t belong to you and follow Facebook’s rules on cover photos.

How to add your cover photo:

If you don’t have a cover photo yet, log into your business page and you’ll see a bar at the top that will walk you through setting up your new page. You can choose where to upload a photo from, see example Cover Photo

If you already have uploaded a cover photo and would like to change it, hover over “Change Photo” when you’re logged in as an Admin on your page.

Tip: you can reposition the photo up and down, but not sideways. Be certain to do any cropping prior to uploading your photo. See example below: How to change a cover shot

Here’s an example of a travel consultant who has used the cover photo extremely well to highlight her business: Journey’s by Jo example of Cover Photo Tips for Travel Pros:

You may consider changing your cover photo to highlight destinations during their peak selling period. For example, in fall when you’re selling ski vacations, change your cover photo to ski photos you’ve taken, purchased or acquired the rights to use.

Highlight the destination you’re focusing on in your regular Facebook posting calendar. For example, if you’re talking about Italy on your page and highlighting things to do, fabulous museums and cycling tours, change your cover photo to match the theme.

#2 Messages

Great news! Your clients can now send you private messages in addition to posting on your Wall. This gives you a chance to have a private conversation about bookings, dates or concerns without the Facebook world knowing. You can turn this feature on or off from your Admin dashboard by clicking Manage Permissions. How to change the Message Feature The message feature is enabled by default. To disable it, click and remove the check-mark. As a page Admin you can reply to a message, but not send one to a fan. The reverse of this is also true, you can now privately message another page owner. Think of the power of messaging a supplier.

#3 Highlight posts on your Timeline

Imagine your best photos and videos you’ve included in posts being spread out across the width of your wall. What a great way to showcase photos from your last fam trip and visually entice clients to book with you.

When you ‘Highlight’ a post by clicking on the star (see example below) it enlarges the post to the size of the bottom post in this example. (see arrow) Talk about attention-grabbing!

How to Highlight a post

Travel pros love the benefit of being able to showcase upcoming group departures, packages that are hot-sellers as well as unique destinations that will excite and inspire clients.