The search engines consider the domains of governmental sites and official organizations to be very trustworthy because of the large amounts of quality, factual content on these sites. Much of the content on gov sites consists of statistics, official findings and other valuable data, so it is considered to be extremely authoritative. It is a well known fact that these domains are kept under very strict lock and key. The authority the search engines assigns to these sites goes through also to the outbound links emanating from these sites – making them highly sought after backlinks. These government sites are so valuable to SEO professionals, their clients and webmasters because back links from these sites give the receiving site a nice Page Rank boost. As you can imagine these kind of links are quite elusive and not available to just anyone. This is due to the high security measures that government webmasters take to secure these sites – it is far superior to that of other regular, commercial sites.

What is the best way to go about getting these backlinks then? Unlike other links, rarely can you just email the site administrator or web master and ask for a back link. If you try this method, your chances of getting the backlink are slim to none. Let’s examine then a few ways to get gov links.

Becoming an expert in the subject matter you want to gain the gov link in, will put you one step ahead of others seeking to win these links. After creating this killer content, you would then need to research to find the multiple sites you need to request links from and then go through the process of emailing each of them (being careful to personalize each email, as no one likes receiving a form email). For many though, this process is extremely time-consuming and too tedious.